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MBHD is a private holding company in Abu Dhabi. We bring products from outside the UAE to the government entities and large private groups that buy here.

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Where we work

United Arab Emirates

Seven emirates, one federal market. Abu Dhabi holds most of the land and most of the capital.

Abu Dhabi

The capital emirate. Home to the federal government, the sovereign funds and the largest state owned groups.

Abu Dhabi city

Where the ministries, the holding companies and the buyers sit, most of them within a few kilometres of each other.

ADGM, Al Maryah Island

The financial free zone in the middle of the city. International companies land here, and this is where we bring them.

  1. Nation
  2. Emirate
  3. City
  4. District

We put products from outside the UAE in front of the people here who actually sign.

What we do

We take products built outside the UAE and get them onto the desks of the government entities, sovereign bodies and large private groups that buy here.

Most foreign companies find this market hard to read. The buyers are few, the procurement routes are specific, and the introduction counts for more than the brochure. We have spent years inside that system. We know who owns a decision, what they are actually looking for, and what it takes to get a product onto their table with the right paperwork and the right local structure behind it.

We also care where things get made. When a product can be assembled or built here, we push for it: a local line, a licence or a joint venture rather than a container from abroad every quarter. And we favour products that cut waste, water or emissions, because that is what the UAE's largest buyers now ask about first.

We keep the list short. A handful of products at a time, each one represented properly, from the first meeting to the signed contract.

Based in
Abu Dhabi, United Arab Emirates
Experience
7 years connecting companies to UAE buyers
Who we sell to
Government, semi government and major private groups

How it works

  1. Qualify

    We look at the product, the pricing, the certifications and whether there is real demand for it here. If it will not sell in the UAE, we say so early and save everyone the trip.

  2. Position

    We prepare it for this market: local compliance, pricing in dirhams, the right partner structure, and a shortlist of the entities that should see it first.

  3. Introduce and close

    We take it to the decision makers, walk it through procurement, and stay on it until the contract is signed and the delivery is done.

Where we operate

We work across the sectors where the UAE's largest buyers sit. If your product belongs in one of these, it belongs on our desk.

  • Government and semi government
  • Energy and utilities
  • Infrastructure and construction
  • Healthcare
  • Sustainability and clean energy
  • Local manufacturing
  • Industrial and technology
  • Finance and professional services

Have a product the UAE should be buying?

Tell us what it is, where it sells today and who you think should be using it here. We read every message.

Contact us

Write to us here and it lands straight in our inbox at mbhd.ae. We reply to every serious enquiry.